SEO Sydney: The nature of search engine optimisation (SEO) has changed a lot in the last few years. Go Viral Now specialises in SEO for Australian businesses. Our head office is in Sydney NSW but we work with clients all over Australia.
Is your business easy to find for searches for your main product or service? Or can you only find your website when you search for your exact business name?
Get found with solid, high quality search engine optimisation. Beat your competition by having better content and better backlinks to that content.
Quality Content for Your Website
The first step to a successful SEO strategy is to have your website properly optimised. Our site audit gets this done for free.
You need to consider the user experience, making your site easy to navigate and set up to convert visitors to buyers.
By keeping your website relevant and with high quality content, well promoted, your website will gain some natural backlinks.
On top of this, we can help boost the number of quality backlinks by negotiating guest posting opportunities in your niche.
Combining solid on and off page SEO on your website will help your rankings improve and keep your visitors/buyers happy.
Our content writers are experienced at writing search engine optimised articles.
Sydney SEO: Video Audit:
Go Viral Now offers SEO audits in video format. This video will take you through every step of your website and evaluate it in terms of SEO. We check your top ranking competitors and demonstrate the differences between your website and theirs. We provide recommendations for how you can rank for your main keywords.
A video walk through allows you to see and understand the process for auditing your website and makes it clear and understandable for even beginners at the SEO process.
Get in touch to arrange a video SEO audit of your website today.
Content continues to be king for Google and they will always reward businesses with high quality content that is regularly updated and refreshed. Go Viral Now recommend that every website should have a news/info blog so that you can provide interesting and updated information about your business, products and services. This also helps to establish your authority in a subject.
We provide information and articles about how you can continue to update your blog with interesting, relevant information plus we offer packages where we will provide regularly updated, high quality content for your blog. Blog posts will be posted to social media networks to provide high PR links back to your site, value to your followers and increased traffic and visibility for the search engines.
Google Updates Mean Massive Changes to Search Engine Optimisation
Google has been making a lot of changes to their search algorithms in the last few years and many websites have been badly affected and have all but disappeared from the search results. Others have been completely “de-indexed” and removed from organic search completely due to penalties.
Increasingly, Google understands a searcher’s “intent”. Now that voice search on mobile is so popular, a completely new set of search queries is appearing.
Google now needs to, and does, understand more conversational searches with long tail keywords. Instead of skipping minor words in a search query string, Google now takes every word into account when trying to determine the most relevant result for the searcher.
Plus, Google can now follow a series of search queries. With the development of their “knowledge graph”, Google can intelligently predict and understand a series of related searches. For example, if a person asks about “Mount Kosciusko” and in their next search states, “how high is it?”, Google will assume that the second query is related to the first even though there are no relevant words in that particular query.
This makes long tail keywords more important than ever. It also means that, as always, keyword research is the most important first step in your SEO campaign.
Google has had many algorithm changes over the years and they are now, more than ever, focused on the mobile experience.
Early 2017 saw the “popup” penalty that was said to penalise popups and annoying interstitials on mobile versions of websites.
Then there have been the multitude of animal named updates, Penguin being the most comprehensive with several updates of its own. You can read more about the named and unnamed algorithm updates at Moz.
What this means is that you must be doing high quality, long term optimisation on your websites.
The old style of SEO has died and in its place is a much higher quality internet that has removed a lot of the spam and rewards more relevant content.
By producing and properly promoting your quality, relevant content, you will gain some natural backlinks to your site.
That’s great. But, it’s usually not enough. It takes a huge amount of time to promote content enough to gain any traction naturally.
Build it and they will come does not work. Build it, boost it and they might come.
Better: create it, boost it, optimise it and then build the right types of links to it… now you’re onto something.
Boost Your Website's ROI. Book a Free Consultation.
Importance of Images in SEO
Images help your content rank in a number of ways.
1. Relevant images can really improve an article by breaking it up and making it more interesting.
2. Well optimised images can bring a huge amount of extra, relevant traffic to your website or blog. Search Engine Journal talks about how Robbie Richards adding more than 150,000 extra visitors to his blog with well optimised images.
3. Google is getting better at understanding images but you still need to use well structured image alt tags to ensure search engines understand what the image is about. Don’t fudge this. The image needs to be what the alt tag says it is.
4. Compress images to a smaller file size. Images can make a page load incredibly slowly if they aren’t properly resized and compressed. I was sent an image sized at 15MB. After resizing and compression, it came down to around 700KB with no obvious loss of quality.
5. Try to use your own, original images. It is always best to use your own images but if you don’t have them, sites like Flickr.com (mostly with attribution to the photographer) and Unsplash.com can provide some great royalty free images that look pretty natural and are still high quality. If you do use your own images, you want to protect them from being hot linked or downloaded by stopping visitors being able to “right click” and save.
One way to check if someone else is using your images, or to see if they are being found and indexed by Google, is to do a reverse image search. Your Sydney SEO should have experience with image search and optimisation.
Reverse Image Search
The reverse image search or visual search tool is one of the best online facilities that can help you in finding relevant results regarding an image. These kinds of image search tools are cloud-based online software, so you don’t have to install them on your device. You have to open it on your browser and start inputting the images or keywords using which you want to make a reverse image search. To use this amazing online tool you can visit https://searchenginereports.net/reverse-image-search, this image search tool has integrations with over three different search engines, and you can get results from all of them, including Google and Yandex!
It is more important than ever to consider mobile search queries and results. More and more, people are using their smartphones and tablets to search Google and these searches often use different words and phrases.
This is because people type with more mistakes and abbreviations than when they speak.
People are now using speech to text programs integrated into their mobile devices. With the inclusion and improvements with Siri and other voice recognition software, this trend is expected to continue. For SEO going into 2021 and beyond, it is vital to include and consider mobile search terms. An experienced Sydney SEO will understand and optimise your website for voice search.
Google wants businesses to embrace mobile to provide a better experience to online searchers. They are also recommending that people try mobile ads for the 2/3 of people that are using mobiles to search. While this is a good marketing ploy by Google, there is no doubt that a number of businesses have seen a huge growth as a result of mobile ads connected to their mobile responsive websites.
Even more important, by providing an exceptional, fast and optimised mobile experience for your customers and website visitors, you will increase conversions, time on your site and as a result your bottom line and ROI.
