How Businesses Are Using Instagram Stories to Boost Brand Awareness
We all have to learn to move with the times. Today, social media has become an essential part of our lives. Every day, more and more people are joining different social media platforms.
There is a running joke that people log in to their social media accounts before brushing teeth every morning, or even getting out of bed!
Instagram is one of the most popular social media platforms out there, especially since the launch of Instagram Stories. 99firms.com reports that as of today, Stories have over 300 million active users.
Using Instagram Stories, users can post pictures, videos, updates, with them all disappearing after 24 hours.
According to statistics, over 250 million people make use of Instagram Stories every day. The business world has woken up to the huge potential in Stories. International giants, such as Adidas, Samsung, and Mac, have all had huge success after making use of Instagram Stories.
How to Use Instagram Stories
There is no exact blueprint for using Instagram Stories. However, there are specific tips and tricks that seem to work for most brands.
62% of the traffic on Instagram Stories is Influencer takeovers and posts sharing an inside look into promotional events. Different brands also make use of tried and tested hacks such as live votes, tutorial videos, and popularity contests to boost the traffic on their Instagram Stories.
Examples of Successful Instagram Stories Campaigns
MMA star Conor McGregor is one of Instagram’s biggest influencers. His training videos and after match pictures usually receive a high number of likes.
Recently, HiSmile collaborated with the highly rated athlete to increase its reach. Following the collaboration, there was a 90% increase in the number of male customers at HiSmile. Instagram Stories they collaborated on together had a reach of over 14 million users.
HiSmile is not the only brand to make use of Instagram Stories effectively. Mac Cosmetics uses it to post step-by-step videos of how to use its make-up products.
GQ magazine regularly allows its Instagram Stories to be taken over by celebrities.
Check out the infographic below to learn more about how brands are making use of Instagram Stories effectively.