Having a website for your business is to be expected now that everything is going digital. Today, it’s common for customers to search the web to learn more about a brand or product before actually making a purchase. If your website could provide all the necessary information that your customer is looking for, it would more likely result to a conversion.

But first, you have to familiarize yourself with the different types of data that you will be encountering. In order to maximize the benefits of running your own website, it’s important to know how to monitor your metrics. By making sure that the data is accurate, you’ll know which campaigns are effective and which are not.

If you need an all-around guide to help you analyze website visitor data, check out this infographic. It contains tips and metrics that you can use to boost your digital marketing efforts and grow your business.