Staying ahead of the game with the latest digital marketing trends is vital to a business’ future. As a marketer, you’ve probably mastered the basics like using keywords to help your business website rank on Google first page or prioritizing content marketing. This is because it generates three times more leads than paid search advertising.

 

The thing is, the digital marketing landscape is constantly evolving. It provides boundless opportunities for businesses to promote their products or services. And with overwhelming amounts of content and ads everywhere, marketers are often faced with the challenge of making a business stand out online.

 

Incorporating these latest trends into your campaigns has the potential to help your business grow.

 

Collaborating With a Social Media Influencer

Nearly 88% of consumers trust online reviews as much as recommendations from friends or family members. This isn’t exactly new. But in the world of online marketing, 60% of consumers would rather purchase a product recommended by a YouTuber than one recommended by a celebrity.

 

These social media influencers have massive followings, and having them recommend your products or services will expose your business to their already-established network of social media followers (i.e., potential customers). This gives plenty of opportunities to drive engagement and ultimately increase conversion.

 

Using This Underrated Tool — Email

One of the mistakes marketers make is not taking advantage of and repurposing email to reach out to their target market. Based on statistics, 39% never personalize their emails and 21% of marketers never use segmentation.

 

Both techniques are often ignored, in spite of the fact that segmented email campaigns get 14.64% more opens and 59.99% more clicks than non-segmented marketing campaigns, and personalization can increase response rate by 100%.

 

Prioritizing Blogging

Blogging has many benefits. It wouldn’t be the top content marketing priority of 53% of marketers for nothing. So we’ll just let the numbers do all the talking.

 

The research revealed that companies that blog receive 97% more links to their professional websites. Additionally, marketers who incorporate blogging into their business marketing campaigns are 13 times more likely to achieve a positive return on investment from their efforts.

 

The same report also stated that B2B companies that blogged more than 11 times per month had almost three times the traffic of those that blogged once a month or less.

 

If you want your digital marketing efforts to obtain results, these latest trends are at your disposal. Check out the infographic below for more stats and info about digital marketing trends.

7 Digital Marketing Trends

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